The Impact of Being a GPTW Company: Drul’s Ongoing Commitment to Its Employees and Society.
Drul has achieved, for the second consecutive year, the coveted GPTW company category, a designation that goes far beyond a mere seal; it is a reflection of Drul’s commitment to creating an exceptional work environment for all its employees and a solid commitment to society. But after all, what does GPTW mean?
The abbreviation, derived from ‘Great Place to Work,’ translates as ‘A great place to work.’ However, its meaning goes far beyond what the title suggests. The history behind this certification dates back to the origins of the Great Place to Work company, founded by Robert Levering, a journalist initially skeptical about the existence of good companies to work for. His perspective changed when he decided to approach the subject not from the executives’ perspective but from the employees’.
As expected, he encountered numerous workers who despised their workplace and bosses, but at some point, positive accounts emerged, revealing that the root of such dissatisfaction wasn’t in the company itself but rather in working conditions. What he discovered was enlightening: companies that invested in their employees, offering fair wages, good working conditions, and open communication, achieved superior results.
He then proceeded with his work and research, founding the GPTW company, certifying, for 20 years, companies that demonstrate excellence in their management and appreciation of their employees.
The impact of being a GPTW company is significant for Drul’s future in the market. In line with the words of CEO Michael C. Bush and his team, where they emphasize that human potential is the new game in business, with justice as the guide. We live in a business landscape shaped by speed, social technologies, and a growing demand for values beyond financial worth. In this context, leaders need to build an exceptional culture for everyone, regardless of who they are or what they contribute to the organization. Being a Great Place to Work For All is the challenge that Drul has accepted and embraced.
By being a GPTW, Drul goes beyond the pursuit of financial performance. The phrase ‘people who expect ‘values’ beyond value’ underscores the importance of cultivating an organizational culture based on justice, respect, and well-being of employees. Being a GPTW is a testimony that Drul not only values financial success but also the fundamental values that guide its team.
In conclusion, being a GPTW company is more than an honorable distinction; it is a commitment to Drul’s sustainable future in the market. By investing in the well-being of employees and building an exceptional culture, the company positions itself as a place where talents aspire to be. The impact of this certification transcends the present, shaping a future where Drul continues to thrive as an exemplary leader, not only in financial results but also in values and commitment to its team and society.
